London Calling Brexit: A view from the outside in

Looking at the Brexit mess from outside of the UK, it doesn’t take much for observers to conclude at least one thing: the British don’t understand the EU. Leavers display a downright hostility through their portrayal of the EU as some bureaucratic, money gobbling behemoth, determined to cripple Britain’s autonomy, but this completely misses the point. It should be common knowledge, at least in elite circles, that the bloc was conceived after two atrocious wars primarily to prevent people from shooting at each other again. Then again, it is safe to say that the lack of insights is mutual: most European citizens have been baffled by the UK and Brexit. But what is even worse is that many inhabitants of the ‘London bubble’ around Westminster and Whitehall don’t seem to understand the rest of the UK either.

Having moved to the Southeast of England from Germany a little more than a year ago, following the Brexit debates has been fascinating. They reveal a country, and especially an elite, that on the one hand is proud of its heritage as a former world superpower, but on the other is often ignorant of so much that happens outside central London, and even less on the other side of the English Channel. In a media environment firmly rooted in the UK’s capital, it is as easy, if not sometimes easier, to stay informed about what happens in India, China or Australia, than about what the challenges are in Leeds, Liverpool, Glasgow, or Cardiff.

By contrast, Germany benefits from a very different system with its federalism and strong regions, many of them with a strong industrial core and sizeable media organisations. The German capital, Berlin, does not dominate German politics like London does. But Germany is also different because it was forced to confront its devastating past. For West Germany to survive morally and economically, it was essential to forge alliances with former enemies to move towards a peaceful European future; a future our children will hopefully enjoy for decades to come.

Yes, the EU was created on shared economic interest, but its vision has always been political. The founding members of the European Coal and Steel Community in 1951 promoted the idea that economic cooperation would foster political comprehension, six years later the Treaty of Rome affirmed that belief. Trade and economic relations have always been underpinned by strong images of political cooperation. The iconic photo of then German Chancellor Helmut Kohl and French President Francois Mitterrand holding hands at a war cemetery in Verdun in 1984 comes to mind. It was just recently mirrored by the embrace of German Chancellor Angela Merkel and French President Emmanuel Macron at a ceremony marking the centenary of the end of the First World War. In the 1990s, the Eurozone was not primarily invented to spur growth but to take one more step towards political unity after the fall of the iron curtain.

Sadly, too many in the UK’s elite in London don’t look at the EU that way. At least that is what it feels like. Some of London’s elites until recently cultivated the image of a predatory Nazi-Germany. It’s clearer than ever that Britain engaged in European integration mostly to reap some economic benefits, not for political reasons. This means that the narrative of peace and cooperation was completely lost on many in the UK. And when the economic benefits fell through, for them there was not even a shadow left of the real story of the European Union.

Maybe it would have been easier if the story of the UK itself was one of a proud union. But the Brexit debate has revealed that the UK’s own differences were given insufficient thought. The absence of reflection about the Irish question is a sad testimony of this. Had anybody responsible thought about the fragile situation at the Northern Ireland border, the Brexit referendum might not have been conceived so easily. And obviously, there was not much reflection about economic consequences either such as inflation, or of transport connections, fishing rights and many more. The “us British” versus “them Europeans” narrative of British autonomy was sold to economically challenged citizens across the UK without alerting them to the fact that the EU has worked to their advantage. Citizens outside London, desperate for the attention of their policymakers, fell victim to a power play by some privileged Londoners.

Image (cropped) by katy-at-katyblackwood.co.uk, (CC BY-SA 4.0).

So what’s the view from outside the UK’s – and London – bubble? Frankly, many Europeans couldn’t care less about Brexit. That’s what the Reuters Institute for the Study of Journalism and the media research specialist Prime Research concluded in their study “Interested but not engaged: How Europe’s Media Cover Brexit”. They found that major European media outlets in eight countries dutifully covered the Brexit process, but regarded it as Britain’s own problem rather than a European challenge. French media were the most outspoken on this, confidently suggesting that the EU might be better off without a nagging neighbour constantly putting its foot on the brake. The Europeans concerned the most have been the Irish, who know that the mess will be theirs to shoulder, once London’s Brexiteers have retreated into their bubble.

Of course, international Brexit reporting has been shaped by the London perspective on things as well. All foreign media have their correspondents stationed in London, with only the more privileged of them entitled to the luxury of extensive travel through other parts of the UK. Consequently, the foreign press spends most of their time with the “he said, she said” type of reporting centring around the negotiations in Westminster, Whitehall and Brussels, as the Reuters Institute study revealed. Very little reporting has revolved around issues like citizen’s rights, around the consequences Brexit might have for ordinary people, with some concern shown only about trade and business relations. European media portray Brexit mostly as a battle between Westminster and Brussels, rather than as a grave policy step affecting real people outside central London and across the UK.

Of course, correspondents usually mirror the local press, and if that press is based in London, then the London view will be what is transported beyond the border. The decline of regional news organisations hasn’t helped. The BBC World Service broadcasts in more than 40 languages, yet between London and the rest of the UK, much seems to be lost in translation.

This text was published by the London School of Economics and Political Sciences Brexit Blog on 7th January 2019

Why the news media isn’t dead yet – seven reasons for hope

There are plenty of reasons to talk about the media as an industry in crisis. Business models are eroding, political pressures on journalists are increasing, and the need for cultural transformation puts newsrooms under severe strain. However, giving up is no option. So as we approach 2019, let’s focus on the strengths of the industry and hopeful signs on the horizon: 

First, the People. Journalism wouldn’t be anything without its journalists. And the profession is full of amazing human beings, who are ready to innovate, adjust, work hard – even die for doing their jobs. If there was just one to single out, it could be brave Maria Ressa, veteran journalist and founder of the news site Rappler in the Philippines, who has been fighting relentlessly to keep up the mission while adjusting to digital change. A role model to all.

Second, Collaborations. It is not those who go alone that prevail. This is the lesson from some fantastic journalism that has been done in the past couple of years. The International Consortium of Investigative Journalists that published the Pulitzer Prize winning Panama Papers and most recently the Implant Files is an organization of 220 investigative journalists from 83 countries. A cross-border venture like this would have been unthinkable a few years ago in an industry where egos are rampant and competition used to be fierce. The future is in cooperation.

Third, Willingness to Pay. With most consumer products, customers’ willingness to pay is 100 percent, because they have to. Not in the news industry. According to the Digital News Report, the world’s biggest ongoing survey on digital news consumption, in 2018 on average only 14 percent of customers paid for online news. But the good news for publishers is: the situation is improving. Particularly younger audiences are willing to invest in good journalism, the “Spotify and Netflix generation” as the Reuters Institute for the Study of Journalism puts it. And people are not only paying when they are forced to by a paywall. The Guardian presents an impressive success story, managing its financial turnaround on voluntary contributions as a “third way to pay for quality journalism”.

Fourth, Institutional Support. Democracy cannot exist without independent journalism. The insight, that something needs to be done to strengthen the industry, is spreading among governments and other political institutions. One example is Canada’s recent 595 million Canadian dollar package to support journalism with an array of measures including tax breaks. Among others, the Council of Europe is working on a set of measures to promote a favourable environment for quality journalism in the digital age (disclosure: the author is a member of the respective expert committee).

Fifth, Private Sector Support. When Jeff Bezos bought The Washington Post in 2013, many were wondering if this was the end of its independence. Today the Post flourishes as one of the most innovative news organizations in the world. Last words have not been spoken on the engagement of platform companies for journalism, but as news organizations feel (and dread) their dependence on Facebook and Google, the social and search giants have tried to frame it as a two-way-relationship, and backed it up with some money. Both companies have supported journalism innovation (disclosure: the Reuters Institute the author works for and NewsMavens where this text is published have both been beneficiaries). There is plenty of self-interest in this support for sure. It has still enabled innovation. There is also plenty of support coming from foundations and wealthy individuals all over the world. The latest impressive example: Australian Philanthropist Judith Neilson funded a 100 million dollar journalism institute in Sidney.

Sixth, Technology.  Technology helps to make journalism better — if it is not used to replace journalists for good. One of the big opportunities for news organizations in the world of data and artificial intelligence is to get to know the needs of their audiences better and build up stronger relationships with them. There will also be more interesting storytelling through data journalism. And robot journalism can do a lot to free up precious time in newsrooms and add value to the news portfolio, as long as it doesn’t add to the distracting blur of information overabundance. As always with technology: It matters how it is used — and humans have to make the decisions about it.

Seventh, Willingness to learn. The most encouraging development for the future of the industry might be this: Never before has the debate about it been as lively and constructive (This is safe to say at least for the past 25 years the author has been engaged in the industry.) Are we serving our audiences as good as we can? How can we improve our products, the composition of our newsrooms, our management skills? Are we doing the right thing in terms of innovation and values? How can we protect reporters from political and physical threats and from psychological harm? Is there anything politics can do? What is quality journalism anyway? In a profession that is adept at asking questions, many of these questions have been discussed in earnest and with passion only lately. Maybe it always takes a crisis to produce hope.

This commentary was published by NewsMavens on 21st December 2018

It’s not social media, it’s us!

It’s not technology that is bringing about populism and political outcomes many of us don’t agree with. It’s people.

Unsuprisingly, establishing a causal relationship between the means of communication and today’s political landscape is quite common these days. Thanks to intense news media coverage, the general public is getting more media-savvy. People are discussing algorithms, the power of Facebook, the impact of Twitter, and they draw their conclusions. It’s all the Russians’ fault, they say, or: it’s all because of the filter bubbles.

But sorry, this is wrong. While social media and its ad-driven business model does plenty to amplify radical voices, and while Russia’s role in all this deserves investigation, let’s clarify. It’s not technology that is bringing about populism and political outcomes many of us don’t agree with. It’s people.

It was members of a British political elite deluded by dreams of self-importance and a long-gone empire, hunting for a quick win among disappointed voters, who pushed for Brexit. They were noisily supported by traditional British media, who had much more impact than Twitter could dream of. It was the already polarized American society with its undercurrents of racism and sexism that led to the election of Donald Trump. And it has been the fear of losing out in a fast-changing world that led people to hope for quick fixes and easy solutions, proposed by politicians who capitalize on these fears — yes, people again.

This is not to downplay the effects of social media. The powerful platform companies better hurry in understanding the mechanisms that amplify hate speech, bullying, extremism and the like and get a grip on them — fortunately bad publicity and looming regulations got them started. But one of the biggest dangers of the digital age is the temptation to shed human responsibility. By transferring more and more processes to algorithmic decision-making, it will get easier for decision-makers to retreat from the line of fire. A qualified candidate doesn’t get invited to a job interview, a mortgage is denied? Must have been the algorithm. A blatant lie gets shared all over the place? Well, it just showed up on the timeline. A military drone targets civilians? Ouch, the programming must have gone awry. 

But let’s remember, it is humans who code software in the first place. It’s humans who neglect to pay attention to the rules it follows. It is humans who decide to share or ignore lies. It is humans who come up with lies in the first place. And it is humans who decide to go to war.

In the age of artificial intelligence, it is vitally important that human intelligence lend AI the values we would like to see in our societies. And to review these values in the light of the public debate. Additionally, there needs to be strong mechanisms for appeals, when someone feels mistreated by software. All this is even more important when algorithms write algorithms. Here exit mechanisms need to be put in place.

No one is infallible. Judges, leaders, doctors, editors, none of us are always right. But as long as we feel responsible, there is much we can do to base our knowledge on the best and latest information, and on our shared social values. And we should definitely use software to help us make these decisions, rather than let the software do the decisions making for us.

This column was published by NewsMavens on 23rd November 2018

The mundane assault on news media

The killing of Saudi journalist Jamal Khashoggi was a gruesome reminder that the media is under attack. And yet the greatest risk to the profession is not contract killers carrying bone saws; rather, it is mundane concerns like budget cuts and intensifying demands on reporters.

OXFORD – The brutal torture and murder of the US-based Saudi journalist Jamal Khashoggi has focused attention on Saudi Crown Prince Mohammed bin Salman, who is widely believed to have ordered the killing. It also highlights the hazards of the news business. When the final numbers are tallied, 2018 could be the most dangerous year on record for journalists worldwide.

But while physical attacks on journalists have become – and Khashoggi’s killing may be the most audacious yet – most dangers confronting the profession are much more mundane. Five stand out.

First, the number of job opportunities is dwindling, and positions are characterized by low pay, perpetual job insecurity, and limited opportunities for advancement. In the United States, for example, newsroom employment has dropped nearly one-quarter in less than ten years, while enrollment in top journalism schools has tapered off more recently.

Second, “Big Tech” is outcompeting news organizations in the race to attract limited talent. Journalism needs people skilled in technology to lead investigative reporting projects and to manage the industry’s digital transition. But at the moment, most computer engineers see a brighter future with platform companies like Facebook and Google, which can offer higher pay, more job security, and better work-life balance than even the biggest media outlets.

Third, journalism is a lot less glamorous than it once was. Years ago, weather-beaten foreign correspondents on television or the front pages of major newspapers lured young reporters to the craft. And, although most of us who took the bait never ventured farther than city hall, we were nonetheless driven by the noble mission of holding the powerful to account. But in today’s distributed social-media environment, foreign correspondents are rare, and media “influencers” are more likely to be pop stars than policy wonks.

Fourth, even as pay and prestige diminish, newsroom pressures are intensifying. When a “cub” reporter joins a media organization today, the ability to write great copy is no longer sufficient; young journalists must also possess audio and video skills, data journalism capabilities, and social-media savvy. These skills might lead to better news products, but nobody is good at everything. To demand that they are and place endless demands on them might encourage reporters to leave the profession.

Finally, the relentless rhetorical attacks on members of the mainstream media by leaders like US President Donald Trump – whose “fake news” narrative targets the credibility of the profession itself – is having an effect. Although confidence in the news media has , the constant vilification of journalists’ integrity and intelligence threatens to erode the profession.

Together, these five challenges are taking a heavy toll on the news business, and this poses a risk to democracy itself. Without free and independent media, citizens cannot make informed decisions. In fact, when professional journalism is absent, people can easily become lost in a maze of often-unreliable information, or even fall prey to self-proclaimed, interest-driven experts and propaganda. Journalism is democracy’s compass; we must find a way to recalibrate it.

First and foremost, journalists need protection. That means ensuring not only their safety, but also their ability to access information and report their findings without fear of reprisal. At a minimum, attacks on journalists like Khashoggi must be fully investigated, and their perpetrators must be held to account and condemned by the international community.

And yet, support for the media must go beyond punishing those with the audacity to kill a reporter. For example, more programs are needed to help nurture young talent. Governments could offer subsidies, give tax breaks, and sponsor initiatives that offer training in journalism and new media. Future journalists need role models, but they also need the technical skills to become role models themselves.

Perhaps most important, media advocates everywhere must work to increase the public’s media literacy. News consumers must understand how journalism works, how journalists do their jobs, and why professional media outlets are essential components of a well-functioning democracy. Until the public values the output that professional journalists produce, a shortage of talent will be the next big challenge for journalism. It could turn out to be its biggest yet.

This column was published by Project Syndicate on November 27, 2018

In Institutions We Trust: What Is Quality Journalism?

Back in the day, it was all about pornography. “I know it when I see it”, United States Supreme Court Justice Potter Steward argued in the ground-breaking verdict Jacobellis vs. Ohio in 1964, a ruling that settled much about what was legal and what was not in matters of show and tell.

“I know it when I see it” also seems to be a common response when it comes to quality journalism. Many of the debates we are having about the media these days often zero in on the question of what quality journalism actually is. And at first glance, the answer seems to be an easy one. But the deeper one digs, the fuzzier the concept becomes. And why does it even matter?

What Do We Mean By Quality?

It does because journalism is in trouble. Traditional business models are being rocked and so is trust, while the risks for journalists are rising even in Europe. Increasingly, new talent seems to be opting out for these reasons. If the trend continues, the survival of the profession will be at stake.

This is why initiatives to support quality journalism are mushrooming. The Council of Europe is running an expert committee working on guidelines for member states (the author of this text is a member). Journalism trust initiatives and projects are trying to help, too. This is where the quality debate kicks in: If we want to save journalism, shouldn’t we focus our energy and resources on the high-end, high-quality part? Maybe – but where does the high-end begin?

If we want to save journalism, shouldn’t we focus our energy and resources on the high-end, high-quality part?

There are quite a few members of the wider journalism community who would, for example, like to deny tabloid journalism any support. “Where is the quality?”, they ask. Where is the value added when reporting about Meghan Markel’s possible pregnancy outfits, or in articles about the likelihood of an alien visit from outer space? Where, they ask, is the quality in a gruesome and overly detailed report of some fatal accident where even the bereaved haven’t had a chance to hear all the details in advance? Others opine that fashion reporting can impossibly be called quality journalism. At best, some say, this kind of content is justified if it pays for “the real stuff”.

What Is “The Real Stuff”?

But what is the real stuff then? Is it only political or business reporting, or investigations of any kind? What about sports reporting, food journalism, or the more entertaining parts of the culture section – and where, by the way, does “quality” culture begin?

It is here, where it becomes obvious that defining what is and is not “quality journalism” is not only an incredibly challenging task. It is also a slippery slope that can lead to all kinds of abuse. Authoritarian regimes, for instance, won’t find it hard to tell you what quality is from their point of view: certainly nothing that involves challenging those in power. And you don’t even have to go back as far as to Hitler-Germany’s book burnings. Viktor Orbán’s decision to ban gender studies in the name of quality is a more recent example. You can bet that we won’t see much balanced reporting on gender issues from Orbán-controlled media in the future. The lesson in this is: defining quality along the lines of content opens the door for censorship. So how can quality be defined without tapping into this trap?

Quality Is About The Process, Not Only The End Result

There is only one solution: The term quality journalism needs to be separated from single pieces of content. Everyone with newsroom experience in high-quality news organisations would agree that even here, low-quality content occasionally slips through. I’m not even talking about misinformation, but rather about the kind of copy-and-paste stuff put together hastily to meet a deadline or to make a boss happy. To be honest, there is plenty of bad journalism in high-quality publications.

“The censored press remains bad, even if it brings forth good products … The free press remains good, even if it brings forth bad products.” – Karl Marx

Instead of being associated with an award-winning story, the term quality should be tied to the processes that can lead to the same: reporting on the ground, consulting a second or third source, having a second or third pair of eyes editing a story, using relevant data, being independent of business interests, sporting a pressure-proof fact-checking process, providing transparency in dealing with factual mistakes and bad journalistic judgement, holding up the bar in talent recruitment and training – and nourishing a culture that is ready to scrutinise these processes. Making sure that a diversity of social backgrounds and viewpoints are represented in the newsroom would take the quality to an even higher level. Looking at it this way, fashion reporting can indeed be quality journalism, if it follows these procedures, rather than writing puff pieces.

Ultimately, journalism is about helping citizens to make their decisions and form their opinions in all matters of life, not just in politics or economics. It is about holding power to account, about lifting the curtain, about explaining and portraying the world. And it is about the ambition–and obligation–to make these things interesting. Without an audience, journalism won’t achieve any of these goals.

We Need A Powerful Corrective

It goes without saying that size matters in all this. The bigger the organisation, the more of these standards can be implemented. A three-person newsroom cannot, for example, afford a fact-checking department. And yet, the proper collection and verification of facts will still be at the core of what they are doing.

The powerful need to be held accountable by a powerful corrective. This corrective can only be a collective, operating under procedures that stand the test of credibility.

What about the lone blogger then, trying to raise her or his voice above the noise? Do they deserve the same protections and support quality journalism is asking for? Not quite. A blogger is protected by freedom of speech rights just as any other individual. But just writing, recording or filming something and publishing it on the web cannot qualify as the kind of institutionalised journalism any democracy should cherish and uphold.

The powerful need to be held accountable by a powerful corrective. This corrective can only be a collective, operating under procedures that stand the test of credibility. In the digital world there is much talk about the wisdom of the crowd, but in the end, the mechanisms of this world are about separating the crowd into individuals. Journalism stands as a force to counter that separation. It needs to remain and be supported as an institution.

This text was published by European Journalism Observatory on 5th November 2018

Connected but not equal

One common assumption about the internet goes like this: because everybody can access information, news, and knowledge freely, the web is making society more democratic. So much for the fiction; the fact is that the opposite might be true. At least this is what a recently published study by the Reuters Institute for the Study of Journalism suggests. The authors examined online and offline news consumption in the UK — and we better worry about the findings — not only did they conclude that news consumption in the UK was more unequally distributed than income. But more importantly, online news consumption was more unequally distributed than offline news consumption. “One in four individuals (25%) do not consume any news online, while only 13 % of respondents do not consume any news offline”, the authors found.

This effect could even be worse for other countries because in the UK there is plenty of free access to quality news. The BBC is overwhelmingly dominant, The Guardian relies on voluntary contributions rather than on paywalls, and tabloids offer a wide range of free news to choose from. People just don’t read them as much online. With media consumption –- like it or not -– increasingly moving from offline and broadcast to online and distributed, this is an alarming trend.

This has several implications. First of all, it shines a new light on the paywall debate. It has been widely discussed in journalism circles that paywalls are detrimental to democracy.

However, apparently people from lower social grades don’t avoid news primarily because of cost, but rather because they are not that interested.

With all the other distractions and entertainment that social media provides, news stories just do not capture people’s attention. So abolishing paywalls would just result in having even less people paying for news who are entirely capable of doing so. This would further erode resources for newsrooms and consequently the quality of reporting.

Second, the power of platforms to shape worldviews is even more pronounced in users from lower social grades. While better educated, internet-savvy users make the most of their online experience and access significantly more news sources these days than in the offline-only world, the less educated don’t seem to dive into news unless it is paraded in front of their eyes — like tabloid headlines on the metro.

If a powerful platform like Facebook decides that their algorithms favour “meaningful connections with friends” over hard-core news, many people will turn to chatting with their friends rather than devouring information that might be vital for them as citizens.

Third, it is more important than ever to make journalism interesting, simply so that it stands out from the overabundance of information that we are already surrounded by. Then again this is just another invitation to produce clickbait, which in turn leads to diminishing trust.The reliability, relevance and entertainment quality of journalism will be decisive for winning this battle.

The conclusion is, when access to news becomes more of a conscious choice, there is no way around the necessity of growing that conscious decision making process. Platforms need to understand their responsibility and act on it. And people of all social grades need to be educated in the fact that by knowing what is going on in the world they can make a difference in society. If they learn to appreciate news, they are more likely to use the benefits that knowledge will give them. They might even happily pay for it.

This text was published by NewsMavens on 27th October 2018

 

We Can Use Robots But We Still Need Journalists

The Panama Papers investigation was a momentous task. The multi-award-winning international collaboration led by German newspaper Sueddeutsche Zeitung was mainly about manpower. Reporters spent an entire year sifting through data, looking for anomalies and following up on sources. But did it really need to be so laborious?

Some journalists who are hopeful about the advancement of “robot” journalism believe that had there been sophisticated software to support the 400 researchers from all over the world in analysing patterns and data sets, more could have been found in less time.

But it’s not that simple. Artificial Intelligence will create new opportunities for journalism, but the advancement of robots in newsrooms also poses significant risks.

Artificial Intelligence, The Saviour Of Journalism?

Unquestionably, there are huge advantages in employing AI in newsrooms. No wonder then that newsrooms all over the world are rolling it out. A recent survey among media leaders by the Reuters Institute for the Study of Journalism revealed that 69 per cent of them already use some type of AI in their newsrooms. Audiences seem to embrace the concept, too. As the Reuters Institute’s 2017 Digital News Report revealed, 54 per cent of all respondents preferred algorithms choosing the news relevant to them over humans making the selection.

 

The list of potential benefits is long. First, AI will free journalists of repetitive and boring chores and help them to focus on more valuable tasks. Second, it will outperform humans in terms of volume and potentially accuracy, as newsrooms that rely on the automated production of earnings reports or sports results already demonstrate. Third, robots will be able to do the kind of hyperlocal journalism that audiences are interested in but no publisher can afford. The example of a Swedish homeowners bot shows that automated stories can even drive subscriptions. Fourth, automated fact-checking helps to avoid mistakes and to stop the spread of mis- and disinformation, thus increasing credibility and trust (audiences despise mistakes!).

Fifth, data journalism opens up exciting new opportunities for investigations. “When used and analyzed correctly, Big Data can predict wars and labor strikes, terror attacks, election results, and online spending and help journalists tip readers off in advance to changing fashion trends, natural disasters, traffic jams, crop patterns, and much more”, as Amir Ruskin writes in the insightful book “Robot Journalism – Can Human Journalism Survive?”, edited by Noam Lemelshtrish Latar (2018).

Sixth, as a welcome side effect, dealing with AI and data will train journalists in skills that are sought after in a much broader array of professions. In an increasingly battled media landscape, it’s pivotal to have skills which improve one’s attractiveness on the job market.

Seventh, “real” robots and drones can be employed to operate in war zones and collect data in dangerous environments, thus reducing risks for reporters and maybe even saving lives.

Additionally, there are all the advantages of AI improving customer relations, personalising content and supporting journalists in discovering new stories and managing their material.

Brave New World?

So what’s the catch then? Shouldn’t we speed up the advent of AI in newsrooms if it provides so many advantages? Well, not so fast. Let’s go back to the example of the Panama Papers for a second. Yes, robots might have been able to dig deeper into the data than humans. But the major challenge with the project was not a lack of information. It was the decision what to publish, and more importantly what not to publish.

Among the biggest controversies in the newsroom of Sueddeutsche at the time of the Panama Papers was: Do we publish too much and risk our audiences’ attention to fade away? And which are the stories that are not just interesting to tell but politically and/or legally relevant? AI cannot help with these hard decisions – at best, it can make suggestions. In the end, it’s editors who need to decide what to publish, not algorithms.

 

The advancement of AI in newsrooms could also pose yet another problem: It reveals a lot about the performance of journalists. In the future it will be increasingly easy to compare how individual authors contribute to the value of the company, depending on how well they are scoring with readers. Measuring and comparing the return on investment of the single journalist can increase the pressure in newsrooms tremendously. And it can tweak editorial choices in directions not necessarily conducive to the public interest (not to be confused with public appetites).

Another, no less serious problem is how third parties, particularly the platform companies, will profit from the abundance of data newsrooms are creating by employing AI. “We are feeding a system we have no control over”, as Zulfikar Abbanhy from Deutsche Welle recently remarked at a workshop on robot journalism organised by the European Federation of Journalists in Lisbon. It’s an aspect not to be overlooked.

The use of AI could also have serious implications on the job market for journalists. In an ideal world, AI will free up resources and help journalists to focus on more important tasks. Unfortunately, it could also be used as a cost-saving measure. Bring in the robots, get rid of the journalists.

Yet, even if this scenario does not come to pass, sparing journalists from the boring, more routine work can have negative consequences. How, for instance, will they train their skills to do the in-depth reporting that AI will supposedly allow them to concentrate on? Generations of journalists have started their careers by writing up news about police reports or covering local events. These tasks might be tedious but are good exercises in the kind of diligence that is so necessary for journalistic excellence.

In an ideal world, AI will free up resources and help journalists to focus on more important tasks. Unfortunately, it could also be used as a cost-saving measure. Bring in the robots, get rid of the journalists.

Increasing automation and AI-driven personalisation have another potential downside. By tailoring content too much to audiences’ interests, vital yet less attractive reporting could easily fall by the wayside. But simply succumbing to the law of the market isn’t journalism. High-quality journalism means holding power to account and to confront citizens with the less pleasant aspects of life. Journalism does not just exist to satisfy consumer demand but to serve democracy. Pleasing audiences too much through personalisation will be the death of journalistic freedom.

How Newsrooms Should Embrace AI And Automation

Where then does all this leave us when employing AI for journalism? What should we be looking out for when introducing “robots” in newsrooms?

First, we need to make sure journalists run newsrooms, not data scientists. While data experts belong in every newsroom and need to inform choices, decisions about content need to be made by editors and reporters trained in defining relevance and asking the right questions.

Second, we need to think about what happens with the data created in the process. Apart from protecting sources’ and audiences’ privacy, performance evaluations of journalists should not be tied to the metrics introduced by AI in newsrooms. Sometimes stories that don’t rank high on the “most read today”-list can still have tremendous political and social impact.

Third, don’t mistake efficiency for good journalism. Even if bots produce the pieces that drive your subscriptions, look at them as the tools to transport the greater good you are doing your jobs for.

And fourth, deal with the “problem of plenty”. Doing more of everything will kill people’s attention. At the end of the day, they won’t have the energy left for the stuff that really matters.

This text was published by the European Journalism Observatory on September 11, 2018

Can political Tinder save democracy?

How can we protect democracy if we only speak to Siri or Alexa but not each other? Democracy is based on the premise that everyone can express themselves, but it also implies other people are listening. Maybe it’s time for a real-life conversation.

In the language of journalists, you might call this a scoop: getting the German President to preside over a project nicknamed “political Tinder” and conceived by Zeit Online, sister of the prestigious print weekly Die Zeit. The aim of the initiative, “My Country Talks”, which is now an international venture, is to help people break out of their ideological bubbles and talk to unlike-minded contemporaries. On Sunday, September 23, the event ran for the second time, and attracted not only President Frank-Walter Steinmeier — overall, eleven partner newsrooms and 8,000 citizens in Germany took part.

This is how it works: when people apply, they must answer a few questions. Then an algorithm is used to pair up participants possessing different viewpoints on several issues. Last Sunday, these pairs met (in person, as you have to emphasize these days) and talked to each other face to face. The responses were overwhelmingly positive. “Actually, we had a good conversation”, was the most common commentary on Twitter. Sherry Turkle, psychologist at MIT and author of the eye-opening “Reclaiming Conversation”, would have said “I told you so”.

What actually happened was that people engaged with people who could have been their neighbours, most would agree these tend to be a pretty diverse bunch. In the digital age, however, talking to one’s neighbours, fellow travellers on the train or coincidental pub acquaintances has gone a bit out of fashion. And urban dwellers are well-known to increasingly resort to noise cancelling headphones.  In this respect the concept is fantastic for it reminds people of who we actually are, not individual brands roaming through social networks on a quest for followers and friends, but members of a common society.

Critics could say this was not much more than a huge marketing campaign, where journalists try to impress other journalists. In a way, this is true. These kinds of initiatives will never catch people on the political fringes who are not interested in having their views challenged. Some initial openness is required to sign up for experiments like this. But even if this is the case, so what! I think journalism deserves and needs some serious marketing if it is to survive.

Trust in news organisations has stabilized a bit over the past year but is still severely challenged. Trust in social media and search engines is even lower, which wouldn’t hurt journalism that much if young people weren’t consuming so much of their news through these means. So helping people outside of the industry learn that journalism is actually on their side is much needed.

Apart from our own direct experiences and critical thinking skills, only journalism gives us the tools to understand the world and make informed decisions as citizens. It is this endeavor that investigates, is committed to accuracy and facts, that follows rules and procedures like verification, finding second sources and having a second and third pair of eyes going over copy.  Democracy cannot exist without it. Journalism is so much more than simply the freedom of expression. It is hard work, a team effort. It is far from the elite thing some observers try to portray it as.

As witnessed this week, attacks on journalism tend to hit close to home.  If a European democracy like Austria suddenly feels it can rid itself of the uncomfortable parts of journalism, and critical voices that hold power to account, beware, dear citizens. When those in power do such things, they are not acting  in your interest but solely in theirs. Better talk to each other about it, before it is too late. And then go and subscribe to a decent news product.

This text was published by NewsMavens on September 30, 2018

Learning to read all over again

It used to take quite an effort to manipulate people. Considerable amounts of skill, knowledge, engagement and financial means were needed to sway public opinion, influence elections, create a popular uprising or sell low-value products at high cost. Not any longer. And now social media can do it for everybody.

Creating divisive content, lies, fake images, pictures, voice recordings and spreading them at scale has become easy for private and state actors alike, and it’s not surprising so many are taking advantage of it. “Social media manipulation is rising globally”, warns a new report from the Oxford Internet Institute (OII) at Oxford University, and “despite efforts to combat computational propaganda, the problem is growing at a large scale”. The report found that the number of countries where formally organized social media manipulation occurs rose from 28 to 48 within a year — and this is just influence exerted by political parties and governments, primarily around elections or referendums.

Social media has introduced a particular kind of market failure into the marketplace of information. While the costs of producing and establishing truth and trust have risen, spreading lies has become dirt cheap.

And despite all the efforts and good intentions to tackle the problem, no law, no regulation, no official task force alone will be powerful enough to break the dynamics. This is especially the case since this situation delivers big-time benefits to those who profit most from manipulation. We are not only talking authoritarian governments or powerful private sector companies here. There are plenty of politicians along the political spectrum who detest being criticized by journalists and feel that their hour has come, contributing to an anti-media narrative that raises the cost of reliable information even further. So what can be done?

The key to countering these dynamics is understanding them in the first place. As much as consumers have learned not to trust the promises of glossy advertising any longer, to look at commercials more as a way of entertainment and lifestyle than as a reflection of facts (even if the stuff reads “clinically proven”), they need the same healthy scepticism when looking at information. Audiences need to know how media works, whose interests it could be serving and what the underlying financial and political dynamics are.

They need to be aware of the fact that voices and images can be manipulated, that algorithms on social media favour the bold and loud, and what to make of this. And they have to keep on training those deep reading skills that help to develop empathy, critical thinking and reflection. Neuroscientists are already warning that the kind of distracted skim reading prevalent on social media and digital devices harms the brain’s capacities to understand complexities and emotion.

It would be a major mistake to target the media literacy of young children and students only. In fact many of the “digital natives” are much savvier and better equipped to understand the new media world than older generations, who take the written word at face value and are still in awe of all the information opportunities that have opened up to them over the past decade. Indeed, older audiences might need more help in navigating facts and fiction in the digital realm than their children and grandchildren.

As strange as it sounds — more skepticism can be the first step towards greater certainty.

This text was published by NewsMavens on September 8, 2018

Journalism’s Comeback

After years of bad news for the news business, recent data suggest that consumer confidence is slowly returning. To sustain this trend, journalists must continue producing quality content, and governments should explore new ways to support those who cannot pay.

OXFORD – After years of ill health, the news industry is finally showing signs of a modest recovery. According to the Digital News Report 2018 – the most comprehensive survey of digital media consumption – subscriptions are trending up while consumer confidence has stabilized. For a much-maligned business that trades in trust, these fragile gains amount to meaningful progress.

To be sure, the world’s media remain troubled; the report, produced by the Reuters Institute for the Study of Journalism, shows that only 44% of news consumers believe what established media brands publish. But that represents an increase of one percentage point from last year, suggesting that the industry’s trust deficit has either stopped growing or is actually narrowing.

Other surveys are even more bullish; for example, the annual Edelman Trust Barometer found that journalists are regaining their credibility, while overall trust in traditional and online-only journalism is at its highest point in seven years. These findings prompted the firm to declare that “the return of experts” is upon us.

Although it may be too early for media executives to declare victory just yet, these are clearly good signs for an industry that has had its reputation battered in recent years. Political polarization has made people suspicious of media outlets that don’t support their views, while cost cutting in newsrooms has degraded the quality of journalism on offer. But, as the new data suggest, journalists appear to be finding ways to address these challenges.

Perhaps the most revealing trend in this year’s Digital News Report is the growing distrust in news shared via social media. For example, our study found that only 23% of respondents trust news they find on social media, and just 34% believe what they turn up in search engines. These figures will likely trouble Google, Facebook, and other tech giants whose businesses are no less reliant on trust than traditional media organizations.

But while platforms like Facebook stumble, many traditional media outlets are finding their footing; subscription trends support this conclusion. Of the 74,000 survey respondents, 14% said they paid for digital news at least once during the previous 12 months, while the average in the Nordic countries was closer to 30%. In the United States, President Donald Trump’s attacks on so-called “fake news media” have had the opposite effect, pushing more people to support independent journalism than ever before. In 2016, for example, only 9% of American consumers paid for news online; that share rose to 16% in 2017 and has held steady this year.

Even in countries like the United Kingdom, which has no shortage of free news websites, people are investing in quality reporting. The Guardian’s model of soliciting donations or membership payments is fueling a financial turnaround. In nearly every country surveyed, young people on the political left demonstrate the highest propensity to pay.

Some critics argue that the media’s payment model contradicts the original spirit of the Internet as a place for the free exchange of ideas, news, and information. Moving the best stories behind paywalls, opponents say, will give rise to second-rate news for second-class citizens.

But this argument misses three key points. For starters, the number of digitally connected people who cannot afford to pay for news at all can be presumed to be quite small; willingness to pay is much more a question of spending priorities. Moreover, paying for something that one perceives as valuable helps make it so, as the move to prioritize membership models over purely transactional approaches illustrates.

Finally, for those who truly cannot pay, there are viable options for bringing quality journalism to low-income households. For example, tax codes could be reformed to make the practice of journalism more affordable, while government or foundation funding could increase support for public media programming.

When people pay for content, journalists gain an incentive to deliver. They scrutinize their products for value, check facts thoroughly, innovate, investigate, and cut down on the cheap, attention-grabbing noise that plagues so many social-media platforms. Best of all, these trends are mutually reinforcing; the better the journalism is, the more consumers will value it.

It has been a long time since the media industry had good news to report about itself. Now that we do, it is imperative that we work harder than ever to sustain the trend toward quality, credibility, and financial viability.

This text was published by Project Syndicate on September 7, 2018