Alexandra is passionate about making journalism and democracy fit for the digital world. As an internationally experienced media manager and coach she can support you if you need a coach or consultant, seasoned keynote speaker, panellist, or author. With more than 25 years of experience in journalism in major news organisations, 15 of these in leadership roles, she has been a coach in WAN-IFRA’s Table Stakes Europe Program for digital transformation from the beginning in 2019, leads the Journalism Innovators Program at Hamburg Media School and is Senior Research Associate with the Reuters Institute for the Study of Journalism at the University of Oxford where she served as Director of Leadership Programmes for two years. Before she was Managing Editor of Süddeutsche Zeitung in Munich. She also teaches leadership and strategy as a honorary professor at TU Munich’s TUM School of Management.
Out now: EBU News Report 2021 – 2022, “What’s Next? Public Service Journalism in the Age of Distraction, Opinion, and Information Abundance“, by Alexandra Borchardt and Felix Simon. Here is an appetizer on video.
Watch Alexandra’s March 2021 TEDx Talk: Reinventing Education For A Connected Society