As media consultant and change management coach, Alexandra’s areas of expertise are:
- Digital transformation of newsrooms and change management.
- Editorial strategy development: Focusing on what matters and stop doing
- Future-proofing your newsroom with AI
- Communicating with journalists and media organizations.
- Career coaching and mentoring.
- Climate journalism that works
Her portfolio of keynotes and lectures includes the following topics:
- Digital transformation and the media: trends, insights and perspectives
- Trusted journalism in the age of generative AI
- Climate journalism that works: Between knowledge and impact
- Dare more truth: why democracy needs strong journalism – and how to improve both
- Journalism and its audience: How to serve the public with the news they deserve (and consume)
- More than the right thing: Diversity is at the core of digital transformation
- Are journalists today’s coal miners? The talent challenge and how to attract smart people anyway
- The “Fake News” challenge: It is different from what you think
- Freedom of expression and digital technologies: between ethics, design and regulation