Trusted Journalism in the Age of Generative AI

Media strategist Lucy Küng regards generative AI as quite a challenge for media organizations, particularly since many of them haven’t even yet mastered digital transformation to the full extent. But she also has some advice in store: “The media industry gave away the keys to the kingdom once –  that shouldn’t happen again”, she said in an interview led for the upcoming EBU News Report “Trusted Journalism in the Age of Generative AI” that is to be published in June. Ezra Eeman, Director for Strategy and Innovation at the Netherland’s public broadcaster NPO, thinks that media organizations have a moral duty to be optimists around the technology. It will increase the opportunities for them to fulfill their public service mission better.  These are just two voices, many more are to come. 

The report that is based on close to 40 extensive interviews with international media leaders and experts will discuss the opportunities and risks of generative AI with a special focus on practical applications, management challenges, and ethical considerations. The team of authors includes Felix Simon (Oxford Internet Institute), Kati Bremme (France Television), and Olle Zachrison (Sveriges Radio), Alexandra is the lead author. In the run-up to publication, the EBU will publish some interviews in advance. They will be shared here:

Jane Barrett, Global Editor at Reuters: “We have to educate ourselves about AI and then report the hell out of it“, published on 16th May 2024. 

Ezra Eeman, Strategy and Innovation Director NPO, “We have a moral duty to be optimists“, published on 17th April 2024.  

Lucy Küng, independent Media Strategist: “The media industry gave away the keys to the kingdom once – that shouldn’t happen again“, published on 27th March 2024.