Democracy Doesn’t Come For Free

In a fast-paced world  attacked by rampant capitalism from one side and authoritarianism from the other, the institutions of democracy must be nourished. Public service media is one way to do it.

Imagine if there was a war and there were no pictures of it. This is the thought that comes to mind when visiting the War Remnants Museum in Ho Chi Minh City, admittedly a rather one-sided account of what happened to and in Vietnam at a time when many of us were already alive. For this is a museum comprised of harrowing images, one after another, culminating in a whole floor of photos from demonstrations all over the world asking the US to keep out of the atrocities that in the end cost more than three million lives, two million of them civilians. It is safe to say that journalists helped to bring this war to an end, and an entire exhibition in the Museum is dedicated to killed or missing photo journalists and cameramen.

These were journalists from all walks of media — commercial, news agencies, and public broadcasters — and all these people and organisations paid a high price to keep the public up to date with what happened in an area of the world many people couldn’t have found on a map, if it hadn’t been pointed out to them on the evening news. But just imagine a day when people won’t be willing to pay this price any longer because they will be satisfied with what they can get on Netflix or YouTube.

Journalism is developing from a must-have into a nice-to-have service these days. Something audiences are willing to pay for if they feel the need, and many don’t. According to the Digital News Report 2018, only 14% of the 74,000 respondents paid for online news in the last year, and newsrooms are feeling the pain.

Staff cuts and the loss of capacities to hold power to account is what describes the commercial side of the industry today.

So luckily, there’s public service media. And they better hang in there as a pillar of democracy, and people better pay for them. Luckily, they do. In March, the Swiss referendum attacking the public service licence fee was killed by 71% of voters who wanted to maintain access to reliable information. And there was only limited outrage when the German Constitutional Court in July ruled in favour of the German public media fee. Citizens know what is at stake. In the Digital News Report, trust figures for public broadcasters regularly exceed those of commercial media.

They seem to be institutions of last resort when it comes to (relatively) unbiased and in-depth information, covering even local regions where producing journalism is a high-cost-affair that many private news organisations can’t or don’t want to afford any longer.

Critics argue that young people are abandoning TV and radio in droves, so why should they pay for them? And the web presence of many public broadcasters is limited at best, indeed. But that is a call for reform rather than for abolishment. Yes, there is a lot of red tape in public broadcasting, and very often there is too much politics and too little agility and innovation. But that can be tackled. It is vital to transport these institutions into the digital world by making them understand the rules of this new world and the needs of younger generations.

As with every institution, mechanisms of accountability have to be established, talent is needed to push them to the next level, cultural change has to be implemented and privilege scrutinized. But that doesn’t mean these institutions are not needed any longer. To the contrary, in a fast-paced world that is attacked by rampant capitalism from one side and new authoritarianism from the other, the institutions of democracy must be nourished. Public service media is one of the ways to do it.

This column was first published by NewsMavens on July 29, 2018   

Melania’s Jacket or What’s Wrong With Media Dynamics

Don’t worry, this won’t be another think-piece interpreting Melania Trump’s choice of wardrobe, this will be about media. A very unhealthy part of current media dynamics, that is.

For those of you who don’t live on this news planet and missed it, I am referring to Melania Trump’s visit to one of the infamous migrant children’s shelters at the Texan border. During the visit, America’s First Lady wore a Zara jacket with the slogan “I really don’t care, do you?” written on its back. And, while she may not care about her backside (though I seriously doubt this), social media certainly does. This is where news dynamics come in: what’s big on social has to be in traditional media as well. Nowadays, that seems to be the law.

Everybody covered and reflected on Melania’s clothing choice, from CNN and The New York Times to Teen Vogue, as well as from the BBC to the conservative German FAZ. In fact, the “how could she!” outrage grabbed almost as much attention as President Donald Trump’s infamous policy to separate migrant children from their parents. A quick Google search with the keywords “Melania jacket” brought around 71,000 results, while a search for “Trump migrant children” surfaced around 76,000 results. It is time to ask: should these stories really be of nearly equal value to journalists?

As the recently published Digital News Report by the Reuters Institute for the Study of Journalism revealed, trust in traditional media isn’t high right now. This year’s figure in the world’s biggest survey on online news consumption was 44%, meaning that on average more than half of the 74,000 users polled don’t trust established media. But trust in social media is a lot lower. It came in at only 23%. Consequently, when traditional media pick up everything that’s big on social just to boost their social media performance, they enter a vicious circle of diminishing trust.

Even worse, they devote energy to inflating stories that don’t really make a difference to people’s lives. Energies that are badly needed elsewhere. And yes, audiences notice. They become aggravated by copy-and-paste pieces of the kind they can find everywhere. And you can bet they don’t want to hand out cash for that kind of journalism. Also, show me the reader who turns into a devoted subscriber because of one columnist’s insights about dress codes at a symbolic political event. According to the report, on average only 14% of respondents paid for news online in the past year. In times like these I’m not surprised, because this kind of “herd coverage” massively affects trust. 42% of those surveyed said they had been exposed to “poor journalism” in the week before the polling, significantly more than the 26% who claimed they saw news that was entirely made up and “fake”.

Last week IBM presented a robot that engaged in a real debate with a person, coming up with the pros and cons of a controversial issue. The Financial Times quipped that this was great news: bots could write commentary and free up journalists for reporting on the ground or telling the bots what to think. This is indeed what journalism really needs: good reporting and more debates about what to do — and what not to. Let the robots do the predictable and write about Melania’s jacket.

This column was first published by NewsMavens on 29th June 2018

 

Get the Data and Get it Done: How to Tackle Gender Imbalance in Newsrooms

A comparative study by the European Journalism Observatory (EJO) revealed what has been obvious all along, but now it has some tough numbers to back it up. 41% of all stories published in eleven countries’ major newspapers were written by men and only 23% by women.

This is not just another report about gender inequality, it is about what our daughters are learning as they grow up — that it’s still a man’s world. In the eleven European countries covered by the EJO study, 41% of all stories were written by men and only 23% by women, the rest was mainly news agency material.

The authors wrote: “News coverage in Europe is overwhelmingly dominated by male journalists and commentators, who spend much of their time writing about other men.” Only in Portugal did bylines by women exceed those by men. Italy and Germany came in last — by the way, the second devastating analysis about gender equality in Germany published this week.

And it gets worse. In the newspapers and news websites that were analysed, only 15% of pictures showed women by themselves — and this included every female who made it into print or on screen, from German chancellor Angela Merkel to the barely-clad fashion model. In contrast, 43% of pictures showed just men.

Now please don’t anybody dare call this a pipeline problem. There are plenty of female journalists and often they even outnumber men, which is no coincidence either. This is newsroom culture. Like almost everywhere else in the business world, news organizations reward those who belong to the dominant group and behave accordingly, other talent doesn’t get seen. But journalism isn’t just any industry.

Journalism is supposed to represent society and be its voice, at least in democracies. Journalists filter images, facts, quotes and opinion – – they decide who gets a say. And they pride themselves on doing this job much better than algorithms. Only here is the catch, for while it’s important to question algorithmic choice, sometimes editorial choice can be just as bad or even worse. In the 2017 Digital News Report of the Reuters Institute for the Study of Journalism, an alarming 54 of respondents said they’d prefer news selection by algorithms to choices made by editors. Looking at the EJO study, who can blame them?

This is a call to action, if journalism doesn’t want to lose its credibility. And yes, there are ways to tackle this challenge. First, editors need to make sure that women are equally represented across all hierarchy levels, particularly in the prestigious genres.

But this alone doesn’t help. Many female journalists learn their skills in a male environment and adjust their work accordingly. This doesn’t make room for the new perspectives that people are attracted by, a critical mass of constructive dissenters is needed. No story the Financial Times ever published online was more read than an undercover report about hostesses being groped at a prestigious fundraising event. Women have an increasing say in the FT newsroom, and it shows.

Second, get the data! The Swedish newspaper Dagens Nyheter, for example, monitors the percentage of male and female coverage with a dashboard. They even invented a bot that points out to every single author how balanced their stories are along gender lines. Awareness is key, problems need to be acknowledged to get solved. And to solve them, clear targets are essential.

Third, newsrooms need to debate their values and think critically about their products. A distorted male/female ratio is a good indicator for a distorted view on society. If news is all about winning and losing, it’s most likely losing out on the people who don’t even show up for the game. Journalism needs to focus more on things that matter to citizens in their daily lives. Otherwise audiences tune out. According to the Digital News Report, 29% are already doing so.

Outside of the news media, the world is full of women. We need to show them to our daughters — and to our sons.

This column was first published in NewsMavens on May 18th, 2018

A Crisis Playbook for Big Tech

There are many similarities between the trust deficit that still plagues the financial sector and the one that is beginning to undermine technology companies. Firms like Amazon, Facebook, and Google should study five lessons that most banks never learned after the 2008 crisis.

OXFORD – The predictions were wrong: the global economy didn’t collapse after the 2008 financial crisis. Buoyed by taxpayer-financed bailouts, banks recovered and business at most institutions stabilized. But if there is one lingering casualty of that era, it is the erosion of public trust in the financial sector. Ten years after the crisis began, Main Street still has little faith in Wall

A similar crisis of confidence plagues the technology industry today. As executives at Facebook and Cambridge Analytica rationalize their companies’ use and abuse of personal data, trust in technology firms is approaching a tipping point. “Big Tech” can still salvage its reputation, but its most powerful companies will need to change fundamentally how they operate. And to do that, they must avoid the mistakes that nearly crippled the financial sector a decade ago.

Five key lessons from the financial crisis should guide decision-making in the tech sector today. First, consumer illiteracy can be costly. Shortly before the housing bubble burst, many investors realized they had no understanding of the products they were buying; some didn’t even know they were buying anything. Financial journalism contributed to this atmosphere of ignorance by focusing only on the potential gains, and ignoring the risks.

People engage with technology in similar ways. Companies, governments, and businesses happily plug their entire operations into platforms they cannot control. Doubt, if it does arise, is usually subdued, because the technology is too convenient to abandon. But, just like perilous financial products, the only way to mitigate the risks of new technologies is to be fully educated about what could go wrong.

The second lesson is that hidden costs add up. Before the financial crisis, many customers were sold products with undisclosed fees and financial add-ons that became massive liabilities. Today, more investors recognize that higher returns imply higher risk, but in the technology business, hidden costs continue to entrap unsuspecting consumers. Some of these costs are social – like being pressured by advertisers to buy products. And others are more tangible, like giving away personal data in exchange for access to a service.

Third, inequitable pay and incentive structures are bad for business. Much has been written about the extraordinary bonuses paid to investment bankers during the height of the financial crisis. But the CEOs of Silicon Valley are no Robin Hoods, either. Tech entrepreneurs might tell their investors they want to change the world, but many are intoxicated by the idea that the world will be better when they sell their business to the highest bidder.

Fourth, businesses that are male-dominated take more unnecessary risks. When the history of the financial crisis was being written, many argued that greater gender diversity would have mitigated the damage. In 2010, two years after the collapse of Lehman Brothers, Christine Lagarde, then-France’s finance minister, quipped that the crisis would have been less painful if “Lehman Sisters” had been managing the store. The same logic applies to the tech sector today.

Finally, as we learned a decade ago, the global economy is deeply interconnected; no bank was too big to fail or to be rescued. This is true for the largest technology companies as well. The collapse of Amazon or Google – however invulnerable they may seem – would have devastating ripple effects. While many argue that it would be unwise to regulate technology firms with a view to concerns over censorship and access to knowledge, these companies, like their financial-sector counterparts, have grown too big to be left to their own devices.

In the decade since the financial crisis erupted, structural changes have helped stabilize the banking and financial-services industry. Regulations have increased transparency and improved consumer awareness. But the old dynamics, power structures, and bloated pay scales have largely survived. As a result, the sector’s reputation remains in tatters.

For the technology industry to avoid a similar fate, its leaders must increase consumers’ literacy about the products they offer – and the potential dangers they hold. CEOs must support regulation, increase workplace diversity, and make compensation and incentive structures more equitable. Above all, tech leaders should avoid the mistakes made by other industries navigating crisis. And no industry offers a more relevant case study than the one that almost took down the global economy.

This text was first published with Project Syndicate, April 25, 2018